Privacy policy.

01 Who this covers

This Privacy Policy describes how Midwest Application ("we," "us"), owned by Equipment Technologies, Inc. ("ET"), collects and handles information when you visit midwestapplication.com or send a message to one of our stores through the site.

It does not cover what other companies do with information you give them on their own websites, such as our used equipment listings. See "Third-party sites" below.

02 What we collect

We try to keep this short. Here is everything we ask for, and why.

Information you give us

• Contact form: your name, your email address, your phone number if you choose to give it, your nearest store, and your message. We need these to get your message to the right store and answer you.

Information collected automatically

• Device and browser: IP address, user agent, referring URL, and the pages you view. These are standard web server logs.
• Analytics: aggregated traffic patterns, so we can see which pages get attention and which questions people come here to answer.

We do not collect Social Security numbers, government IDs, financial account numbers, biometric data, or precise GPS location through this website.

03 How we use it

The information above is used to do the things you would expect: answer your message, get you to the store nearest you, follow up on the equipment, parts, or service you asked about, and improve the website over time.

We do not sell your personal information to third parties. We do not rent it. We do not trade it.

04 Who we share it with

We share information only when one of the following is true:

• Our stores and ET. Your message goes to the Midwest Application store that can best help you so they can follow up. We may also share it with ET, our parent company, when that helps answer your request, such as a factory question about an Apache sprayer.
• Service providers. Companies that help us run the site, deliver form submissions, or measure traffic see it under contract, and only for that purpose. Today those are Web3Forms (form delivery), Google Analytics (traffic measurement), Google Maps (store maps), and Google Fonts (typefaces).
• Legal and safety. We share it when required by law or court order, or to protect the rights, property, or safety of Midwest Application, ET, our customers, or the public.
• Business transfers. If Midwest Application is ever acquired or restructured, customer data may transfer along with the business, and we will give you notice.

05 Cookies and analytics

We use cookies and similar technologies to keep the site running, remember your preferences, and measure traffic in aggregate. You can disable cookies in your browser, but some site features may stop working if you do.

For analytics we use Google Analytics. It sees pageviews, devices, and approximate location at the city level. It never sees your name or email tied to that traffic, unless you have already given it to us through a form.

Some pages show Google Maps. Google may set its own cookies when a map loads.

06 Third-party sites

Some links take you to other companies' websites. Used equipment listings are on TractorHouse, and Apache sprayer details are on etsprayers.com. We also link to the Enduraplas, F/S Manufacturing, Greentronics, and NORAC websites, and to Facebook, X, and Instagram. When you follow a link to one of those sites, its own privacy policy applies, not ours.

If you want to know which store received your message, or you would rather work with a different store, call either Midwest Application store or write us at marketing@etsprayers.com and we will sort it out.

07 How long we keep it

Contact form messages are retained for up to three years so we can recognize repeat customers and answer historical questions. Web server logs are rotated and retained for up to 12 months. Backup copies follow a 90-day rolling cycle and then expire.

If you ask us to delete your information sooner, see your rights below.

08 Your choices and rights

Wherever you live, you can write to us and ask to:

• See what information we have about you.
• Correct anything that is wrong.
• Delete your information. We may keep what we are legally required to retain.
• Stop marketing emails. Reply to any email from us with "unsubscribe."

If you live in California, the EU, the UK, or another place with stronger statutory rights, those rights apply on top of what is listed here. You also have the right to lodge a complaint with your local data protection authority.

To exercise any of these, write marketing@etsprayers.com with the subject line "Privacy Request." We will verify your identity through the email on file and respond within 30 days.

09 How we protect it

We use commercially reasonable technical and organizational safeguards: encrypted transport (TLS), access controls on internal systems, and a small enough team that the people handling your data actually know each other's names. No method of transmission over the internet is 100% secure, and we do not promise perfection. We treat your data with the same care we would want for our own.

10 Children

This site is built for adult agricultural buyers. We do not knowingly collect information from anyone under 16. If you believe a child has submitted information to us, write us and we will delete it.

11 Changes to this policy

We may update this policy as the website, products, or laws change. The date at the top is the effective date of the current version. Material changes will be flagged on the home page for at least 30 days before they take effect.

12 Contact us

Questions about this policy, or anything we collect? Write or call, or ask at either Midwest Application store. A real person will read it.